October 23, 2015

Why Goal Mapping is Crucial to Your Success

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” – Joel Barker

As entrepreneurs we wear many hats. We go in a million different directions and have to master the art of multi-tasking. Amidst the daily hullabaloo that often becomes our life, it’s so easy to lose sight of where we want to go with our business. Before you know it, you come up for air and a year has gone by and you’re exactly where you were a year before. Most of us didn’t go into business for ourselves because we wanted to stay where we are. We started our own businesses because we were inspired to grow and make a difference and create a life lived on our own terms. Being a business owner and running a one-woman-show for years now, I can tell you first-hand that I know how easy it is to get bogged down in your bustling day to day and lose focus on what it is that you’re truly trying to accomplish.

If you didn’t create a roadmap for your business when you started it, now is as good a time as any. If you did, chances are, it’s time to revisit those original plans and see where you stand. Any time I feel like my business is stalled or like I’m just treading water, it usually means it’s been too long since I’ve checked in with myself and really assessed where I am on my path to greater success. It always revives my motivation and relights that fire that is so crucial for anyone who is self-employed.

As fitness professionals, we are good at making plans. We create them on a daily basis for our clients. We know what their goals are and how we want to help them get there. I’m going to help you incorporate that planning into your business. Get out your pen and notebook. You’ve got a lot of thoughts flying in and out of your head and they need to get down on paper if they’re going to get you anywhere.

First, you have to be very clear with yourself about WHAT it is that you want. What do you want your business to look like? Today? Next year? In five years? Who is your ideal client? What sort of product do you currently offer to your clients? Is there something new you would like to offer? This is the core of your business and you need to understand it. You need to know where you are and where you want to go. Get creative. Get specific. Write it all down.

Now you need to know WHY. Why did you start this business? Why do you want to work with the people you are working with? This is your motivation and these are the reasons you’ll always come back to when the going gets tough and you’re running out of steam. This is your reminder for why it’s all worth it at the end of the day. Write it down.

Lastly, you need to start mapping out your HOW. How are you going to make all of this happen? The good news is that you don’t have to know exactly how everything is going to come together. Just remember that your choices either get you closer to your dreams or they don’t. It’s simple. This is liberating because it gives you the freedom to say “NO” to things that don’t serve your purpose.

My challenge to you today is to come up with just five things you can do this week to help you get closer to your business goals and write them down. These are your ACTION ITEMS. If you can come up with more, great, but don’t worry about making a list of every step you’ll need to take for the rest of your life. Any time you have a “light bulb” moment, jot down that idea on this list. When you’re focused on your WHAT and your WHY, the HOW will begin to reveal itself to you, one glimpse at a time. Be patient and watch your path unfold before you. This brings more joy into our day to day because we know that everything we’re doing has a purpose. Keep your list of action items out where you can see it. Post it on your fridge or tape it to your mirror or computer. Two words: Laser Focus. Know what you want and why you want it and keep your eye on the prize.

This is an eye-opening process and it will definitely give you some insight that you may not have completely understood before. Schedule your next “Goal Check-in” NOW and put it in your calendar. Block off that time (hmmm… I believe there’s an app for that) and know that it’s your time to revisit your goals and contemplate how you’re doing with reaching them. How often you want to do this is up to you, but I think a quarterly check-in is a great idea. It’s often enough to keep you on track and still gives you enough time to try some things out and churn up some new ideas. Create your roadmap and watch as opportunities begin to emerge. It’s amazing what happens when you point your focus in the right direction!


  1. Block off at least an hour.
  2. Get a pen and a notebook.
  3. Determine your WHAT.
  4. Determine your WHY.
  5. Begin brainstorming your HOW.
  6. Make a list of at least FIVE action items.
  7. Put the list somewhere you can see it.
  8. Continue to add to it as ideas come to you.
  9. Pre-schedule your next Goal Check-in.
  10.  Remember that you’ve totally got this!

“The best way to predict the future is to create it.”

Mandee + Lauren